Marie Force is a New York Times best selling contemporary romance author. She is also a self-published author who is very active in the self-publishing community. She recently surveyed self-published authors and has post the extensive results of the survey on her blog. Here is an excerpt and a link to the full results.
Survey responses from nearly 2,000 indie authors, half of them entirely indie published, give insight into the industry and advice on how indie authors can make a better success of their business. Marie Force, the New York Times-bestselling hybrid author of more than 30 indie-published titles, conducted the survey through Survey Monkey with questions developed by Marie with input from many other indie authors. It was widely publicized through indie author groups and social media. Nearly 90 percent of responding authors were female, the majority between the ages of 41 and 50. More than 60 percent of respondents identified a subgenre of romance as their primary genre. Five percent were science fiction authors, five percent were mystery/thriller authors and four percent were fantasy authors. The survey was live from Oct. 8 to Nov. 8, 2016.
When asked the reason for taking the indie publishing path, authors cited greater revenue as their primary reason followed by greater product control. Conversely, their greatest frustrations with being indie authors are the perceived lack of a level playing field on the retail platforms and industry instability. However, 29 percent reported they are indie authors because the frustrations are minimal. More than half the respondents say the biggest benefit to being an indie author is agility and the ability to pivot when needed.
Read the full results here.